As we all know, YFM is always at the cutting edge of all things trendy, funky and youthful, and the YFM 2011 Publicity Shoot was no exception. Inspired by the words “fresh”, “colourful” and “sexy” it was truly a study in the art of “cool”, taught by the coolest kids on the block…

The YFM deejays came alive on set, in a theme designed to bring out the best in each and every one of them, and showcase the fun and accessible nature of YFM, a huge part of what radio is all about.

The love affair between music and fashion has been a long-standing one, taken to recent heights and new extremes by artists who put in just as much hard work and precision in their image as they do their music. Artists such as Lady Gaga, Nicki Minaj, Kanye West and Will.I.Am are the most obvious examples of this, expressing their creativity in their styling.

It didn’t hurt one bit that our deejays fall comfortably within this theme, as they represent the best of what being young is all about right now. The result of the shoot is creative, colourful and cool imaging which leads a person to one conclusion about our deejays, they make radio look good.