Ok I’m gonna be straight with you guys, I know NOTHING about sneakers and sneaker culture, but I do feel as if a certain type of demographic has been largely ignored on this blog … and that’s all about to change! Here’s the latest round-up of what’s happening in the sneaker world….are you as excited about this as I am?? Whoop!

New Air Jordan 2012

I know this Jordan brand is a big deal to sneaker heads, so it had to be first! There’s a whole lot of technical stuff mentioned about the shoe, such as Flywire technology and a midfoot carbon fibre and glass plate, but what I thought was cool is the fact that it has interchangeable inner sleeves and midsoles to match your different needs, seems there’s more to these shoes than I originally gave them credit for!

Speakeasy Lace Locks

You can customise your sneakers with these newly released lace locks, with which you can spell out any word up to 8 letters long. Although, let’s agree to leave the word “Swag” behind us … it kind of lost it for me when it became The-Artist-Formerly-Known-As -Diddy’s chosen new name. I just couldnt fux with it after that!

New Jeremy Scott Spring/Summer Apparel Collection

Ok so this might not be about sneakers per se, but it’s about Adidas designer Jeremy Scott-that’s close enough! Here are a few images from his latest collection.

I will admit that the cycling short-clad man confuses me a little (okay A LOT!) And the pose too for that matter…

…but I find myself strangely drawn to this metallic fringe jacket!

So what do you think? Not bad for our first foray into big, bad sneaker world huh?