Description: My business idea, is to open a computer store, that sells “kits”, which is essentially a collection of parts with videos, manuals, etc. That gently guides the customer through the process of putting it together himself, with a brief explanation of some of the technologies involved.

Ultimately, it will leave the customer with a machine or device that he assembled himself(and the pride that goes with it), and a little more insight and experience in a foreign world they would otherwise never have known.

Why my idea is the best: I think my idea is the best, because of several reasons:

1) Low start up costs. Firstly, as the business will be predominantly web-based, which means there are very little start up costs involved.
2) Scaleablitiy. The business can very smoothly expand, branching into more and more kits. Perhaps branching out into other areas such as electronic or mechanical projects, for those who want their lights to turn on automatically when they enter a room, or unlock their door with a fingerprint.
3) Expandability. As the business will be web-based, it will be very easy to expand to other countries, eventually becoming fully international.
4) Expenses. Unlike other computer stores, my business idea has a very attractive projected expenses profile. Most stores that sell computers have to pay an employee to manually assemble each PC. With my business idea, the predominant expense is to create the educational material, which can then be printed or copied multiple times without any real expense involved.
5) Marketing Projects that are too small to sell, could be put on the websites for free, as examples that people can work through. The potential exists to create a specific infrastructure for tutorial videos, where other can post their own tutorials, to futher attract visitors to the website. (Think of Youtube, but for HOWTOs)
6) Safe. In the months before the business has a wide variety of products, it can still sell the simple, conventional computer. It is my belief that there is a massive and predominantly unsatisfied market for computers with operating systems installed other than Microsoft Windows.