You've always wanted to know what's behind the machine that runs your favourite youth station
right? Like the saying goes "It's in the details" and many different elements are involved in bringing
you the sound and the station that runs GP, Yfm 99.2!
The role of the music team is to connect intimately with the Yires through our carefully selected music. The music team chooses music which fits in with YFM’s DNA, and proudly introduces new music and breaks local tracks first! We give local music a platform, as we do for unknown SA artists. We’ve defined ourselves as THE “new music station” and our core genres are house, hip-hop, kwaito and R&B, but this doesn’t mean we neglect other genres! International and local pop and alternative music are explored on our Hot 99 Breaking and Entering Charts, as well as on Live and Reyired.
When it comes to music, we live by one credo;
“If it’s hot, then we’ll play it!”
Our Programming Department manages all content that goes on air, from DJs to producers. As effortless as the conversations that go out on air sound, there is a dedicated team of professionals who make sure that we talk about is relevant to you as the listener, while still keeping it entertaining and fresh! Young people have many different facets to them, and our programming caters to them all!
You think it, we say it!
YFM’s Marketing Team are the custodians of the YFM brand, ensuring that all messages disseminated about us are in line with the station’s core identity and DNA. They are responsible for maintaining YFM’s brand identity, and for ensuring the position we have in radio listeners’ hearts and ears-number ONE! They keep the YFM brand true to what the youth loves, and are known for throwing the best events in GP!
Keeping the Yfm you love, the YFM you know
The digital team handles all of YFM’s digital platforms, which including YWorld, YTV (YFM’s TV Channel and Youtube channel) and all of the station’s digital platforms. We are responsible for communicating with the YFM massive on the virtual through good and entertaining conversation, debates and generally having fun! YDigital has taken over the virtual space!
Your online connection to your favourite station!
Our technical team makes it possible for you to listen to YFM, whether you do it online or through our frequency in 99.2.They are also responsible for all internal technical operations. YFM’s technical is ahead of the pack when it comes to new technologies, ensuring that the Yires receive a high quality broadcast from the station they love!
The Engine in this high powered machine that is 99.2
The YFM news team delivers the news you need to know, when you need to know it! We deliver news that is up-to-date, and our news journalists are amongst the best in the industry. Our journalists are always on the ball, giving Yires truthful and unbiased information on the happenings in our country and around the world.
What you need to know, when you need to know it
This is the kitchen where we cook up the sound of YFM. It consists of our talented technical production team which works hand in hand with the copywriting department to produce high quality advertisements that we are well known for! An advertisement lives its entire life cycle in YLab, from conception to making its way onto your radio. They also provide on-air support to our DJs, and every promo, sound clip and sound effect you hear comes from these mad bunch of chefs!
The architects of the sound of Y.
Traffic is the department responsible for coordinating the flow of commercials through the on-air chain. They ensure that commercials are properly sequenced; that the correct material is broadcasted according to the clients’ requirements, and that correct advertisements are flighted in the allotted time slots.
Navigating advertisements through the airways
Money makes the world go round…and the sales team makes YFM go round! Commercial success is the cornerstone of any business, and the sales team works with the best clients, the trendiest products, and the most-attention grabbing campaigns to ensure that YFM continues to be a successful business. The YFM sales team is a well-oiled machine that keeps profitability afloat while selling the best products to Yires across GP and the world over.
The team that knows all about ching, ching, ching!
Copywriting is the voice of the station. From station liners to promos, copywriting is responsible for expressing the identity of YFM in a language that Yires can understand, which is cool, funky and in-your-face liners and promos. Creativity and an impeccable usage of words is what YFM’s copywriting division disseminates flawlessly.
Creating the language of the Yires
Call: +27 11 772 0992
4 Albury Road Dunkeld Crescent
South West Blocks
Tel. No.: +27 11 772 0800
Fax No.: +27 11 280 0421